Thomas Soederholm is currently Director of Business Development at Nordic Semiconductor ASA in Oslo, Norway. He has a background in digital microelectronics design and has been in the microelectronics business for 18 years. Building on experience as a Regional Sales Manager in Europe, he now holds worldwide responsibility as Business Development Manager for sport, wearable and medical applications. Thomas has helped to establish 2.4 GHz connectivity (proprietary, ANT+ and Bluetooth LE) in the sport and fitness market. Today his focus is centred on applications in the medical and drug delivery space.